Obama’s First 100 Days: The Madmen Did Well
posted by Josiah Garber on April 29, 2009
in Politics
by John Pilger, April 29, 2009
The American soap Madmen offers a rare glimpse of the power of corporate advertising. The promotion of smoking half a century ago by the “smart” people of Madison Avenue, who knew the truth, led to countless deaths. Advertising and its twin, public relations, became a way of deceiving on a scale imagined by those who had read Freud and applied mass psychology to anything from cigarettes to politics. Just as the Marlboro Man was virility itself, so politicians could be branded, packaged, and sold.
It is 100 days since Barack Obama was elected president of the United States. The “Obama brand” has since been named Advertising Age’s “marketer of the year for 2008,” easily beating Apple. David Fenton of MoveOn.org describes Obama’s election campaign “an institutionalized, mass-level, automated technological community organizing that has never existed before and is a very, very powerful force.” Deploying the Internet and a slogan plagiarized from the Latino union organizer Caesar Chavez – Si se puede! – “yes, we can,” the “mass-level, automated technological community” marketed its brand to victory in a country desperate to be rid of George W. Bush.
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